項目名稱 | 琉璃皝宮SPA設計
Project Name | Glass Palace Spa
項目地址 | 中國·廣州
Project Address | Guangzhou, China
項目面積 | 320㎡
Project Area | 320㎡
設計單位 | MOSOM墨森設計
Design firm | MOSOM DESIGN
設計總監 | 金柊辰
Design Director | Zhongchen Jin
設計團隊 | 秀婷，郭仕豪，崔崔
Design team | Xiu Ting, Guo Shihao, Cui Cui
項目攝影 | 瀚默視覺
Photography | Hanmo Vision
Diversified Changes
Elegance Until Eternity
多元趨變，優雅永恒
顏值經濟與悅己經濟的持續增長下，“美業年輕化”蔚然成風。裝修公司與之相伴的消費升級、客群迭代、女性消費心理變化，如何讓美容會所抓住市場風口，從而提升實際轉化率，成為探討美業空間設計時的關鍵問題。
As the beauty economy and the self-pleasing economy continue to grow, “become younger through beauty industry” has become a trend. Faced with consumption upgrading, clientele iteration and changes in women consumer psychology, how to make beauty clubs grasp the market, so as to promote actual transformation rate has become a key issue when exploring the design of beauty industry spaces.
縱觀當下設計市場，場所體驗、空間美學、氛圍感、沉浸式、裝修公司藝術化......諸如此類熱詞，總是占據著行業認知。琉璃皝宮SPA設計而究其根本，藏于背后的底層邏輯是什么？
Throughout the current design market, such hot words like venue experience, space aesthetics, atmosphere, immersion-style, and artistry always dominate the industry’s cognition. However, what’s the underlying logic behind them?
在琉璃皝宮SPA設計中，專注研究“新美力”的MOSOM墨森設計，裝修公司跳脫設計本身，在“空間即品牌，場景即營銷”的策略思維下，將這一命題聚焦于空間美學與場景情緒、品牌運營的雙向主線，呈現出美學、情感價值與商業統一的復合態空間精品。正如其所言：“多元趨變，優雅永恒。面對本案，設計不止是做一個店，而是要掙脫單一風格的束縛，在真實「品牌營銷場」的構建中，通過沉浸式空間情緒的引導與共鳴，達至不銷而銷的轉化成效?！?
In the design of Glass Palace Spa, MOSOM DESIGN with a focus on researching “new aesthetic power” has emerged from design itself. It centers on spatial aesthetics and scenario emotions & brand operation under the strategic thinking of “space is brand, scene is marketing”, with efforts made to create a complex quality space that unifies aesthetics, emotional value and commercial integration. As it said, “diversified changes, elegance until eternity. In this case, it not only designs a store, but to break away from the single style constraint. Amid the construction of a true “brand marketing venue”, work is done to achieve the potential effect of promotion without sales by the guidance and resonance of immersion-style spatial emotions.
月下樹景·氛圍延伸
Trees Under The Moon
Atmosphere Extension
空間氛圍感，鏈接精神共鳴，
觸及用戶情緒錨點，
成就無形的品牌力。
“比起對美學的探討，美業空間設計有著更明確的本質和目的 —— 盈利。體驗經濟的消費邏輯下，「目的性消費」已變化為「驚喜式體驗」，氛圍造景成為傳遞品牌內涵的生動方式?！甭接诖?，月下樹景、侘寂枯木、蒼翠苔蘚，繪寫為幽靜詩意的東方畫面。琉璃皝宮SPA設計對于商業轉化而言，這是一種融于景寄于情的言說，是一種無形的品牌吸引力。
experience economy, purpose-centered consumption has turned into surprise-style experience, while atmospheric landscaping has become a vivid way to express brand connotation.” Roaming here, the moonlit tree, wabi-sabi dead wood and green moss paint a tranquil and poetic picture of the East. For commercial transformation, this is the way to convey emotions via scenes and an invisible brand appeal.
匹配目標客群對功能、品位、審美、精神的高標準，休閑區設計亦有十足考究。琉璃皝宮SPA設計濃淡相宜的東方清韻，輔以氤氳的柔和燈光、細膩高級的深棕木質感，令優雅、舒愜、雅靜之感流淌其間。
The leisure area is exquisitely designed to meet the high standards of function, taste, aesthetics and spirit of targeted clients. The appropriate oriental charm, combined with soft light and delicate, textured dark brown wood, make the room elegant, comfortable and tranquil.
由表及里，鋪墊情境。對于MOSOM墨森設計而言，這一特定的場域氛圍，琉璃皝宮SPA設計不僅為消費客群帶來其渴求的放松、治愈、精神享受，更在與客戶建立忠誠度的過程中，觸及其背后的流量與實際轉化。
Pave the way from the surface to the context. For MOSOM DESIGN, this specific venue atmosphere not only brings the relaxation, healing and spiritual enjoyment that consumers desire, but also gains the popularity behind it and achieve actual economic transformation in the process of building loyalty with the clients.
正如設計師所說：“空間成為怎樣的場景，取決于要為顧客創造怎樣的體驗。我們希望這里并非是極盡奢華的外在昭示，而是真實呼應人在美容院所產生的特定情感需求，琉璃皝宮SPA設計這也是提升美業品牌親密度并保持黏性的本質?！?
As the designer said, "The kind of scene the space becomes depends on the kind of experience to be created for the clients. We expect that this location will be able to truly address people's unique emotional needs rather than simply be an outward display of excessive luxury. This is the key to increase intimacy and keep the stickiness of the beauty industry brand.”
